Campaigns Course Curriculum
Campaign Videos
Available in
days
days
after you enroll
- Overview (1:35)
- Branding (14:39)
- How to position your brand to business buyers (29:22)
- The Buyers Journey (20:02)
- How to centre your strategy around buyers (22:36)
- How to size your funnel and select tactics (12:52)
- How to achieve rhythm (8:43)
- How to recruit and manage channels to sell and create influence (12:47)
- How to align sales, channels and marketing (30:36)